by Jon Rappoport

September 16, 2021

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In case you missed it, WRITING has fallen behind video.

“Ooo! Pictures! Let me watch! Let me SEE what he’s saying. I won’t remember any details because, how could I? The images flow by. But that’s all right. I just want to form an impression. Then I can tell other people, “YOU MUST WATCH THIS.”

In the new cultural tundra, writers aren’t writers anymore. They’re content providers. Sounds like charity work, or a shipping operation.

“Hello, Mike? Your content just arrived on the dock. We’ll have it at your office tomorrow, after it clears customs. It’ll arrive in a red box with Christmas tree stickers on the lid.”

And writing isn’t writing. It’s TEXT.

Which is a way of saying the words themselves don’t matter. What’s important is the INFORMATION. And since that’s the case, all articles should be boiled down to brief summaries with links. People just want the DATA.

After all, what do biological machines need? Precise packets of digits.

The latest trend is small-print messages below headlines that let us know how long it’s going to take to move through an article: “This is a six minute read.”

We must know that up front.

WAR AND PEACE: This is a 137-hour read.

Notice that “read” is now a noun. You’re not readING. You’re ingesting and incorporating the noun.

Words and writing will soon be seen as raw material for neural loading. Again, the shipping business. “Mike, give us another 30 seconds. We’ll have the data distributed in your cerebral cortex. We’re making room in your circuits, which for some reason are overloaded this morning.”

That issue is called ATTENTION SPAN. Content providers in the workforce must cater to “timing-out” in recipients’ brains.

Editor to content provider: “Bill, your piece is a 12-minute read. That won’t fly. Cut it to 4. Our profiling surveys show 85% of customers encounter a strain after 5.2. And Bill, don’t submit any more RANTS. That 21-minute read you turned in last week is unacceptable.”

Once upon a time, “rant” meant an unhinged outpouring. Now it’s any piece delivered with, what should I call it, EMOTION. That’s verboten. You see, the TECHNICAL CLASS of humans is bred to abhor feeling. It disrupts their arrogant calm. It’s a distraction from CONTENT.

I’m working on a Cliff Notes version of the very article you’re reading. It’s cliff-er than Cliff. I’m shooting for a 1.3-minute read.

Because you’re a machine with very narrow parameters of need, right?

I have to warn you, though. If you’ve gotten this far in the article, you might be human and you might be suffering from Eyes on Page Disease. It’s a psychological hangover from a bygone era. To cure it, watch thousands and thousands of videos, until they repopulate your mind to an advanced degree.

And one day, you’ll never know what you’re missing.

At parties, you’ll jam your cell phone in friends’ faces and say, “YOU HAVE TO WATCH THIS. IT’S ONLY A MINUTE AND A HALF. IT’S INCREDIBLE.”

(To read about Jon’s mega-collection, Exit From The Matrix, click here.)

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free NoMoreFakeNews emails here or his free OutsideTheRealityMachine emails here.